Pris er også markedsføring
This summer, I’ve seen it everywhere. On the streets of Oslo, on the streets of Nice, and the narrow streets of Italy. There are signs in all colors that practically shine at you with a variety of tempting offers. “-40%” was plastered over a Polo store in France. “-50%” was written in large letters over […]
AI – bedre effektivitet, men kan gi dårligere effekt
AI is here to stay. Organizations that do not use AI should start as soon as possible to familiarize themselves with the possibilities. AI has and will continue to revolutionize various fields across many industries. In marketing and communication, AI will enhance efficiency in many areas. How we work with insights, research, and market analysis […]
Sannheten, hele sannheten og ingenting annet enn sannheten?
“How Brands Grow: What Marketers Don’t Know” by Byron Sharp was published in 2010. “How Brands Grow: Part 2,” co-written with Jenni Romaniuk, was released in 2015. These books challenge conventional marketing theories by presenting evidence-based laws on how brands grow. Some of the key theories presented are the importance of penetration over brand loyalty […]