How we work
Our model consists of diagnosis, strategy, and tactics. Through several steps in this model, we ensure the right foundation for your marketing and develop effective and accurate communication for your company or brand. We are committed to ensuring both top-line and bottom-line growth for our clients.
Experience
We have extensive experience in a wide range of categories, from FMCG to media, technology, banking, telecom, retail, and the automotive and aviation industries.
Examples of organizations and brands our employees have worked with include: Lufthansa, Mondelez, JDE, Bosch, Link Mobility, PepsiCo, Orkla, Essity, Maarud, Tine, Vipps, Aller Media, Friele, Autopay, REMA 1000, Midsona, Johnson & Johnson, Chiquita, Unilever, Canon, Delonghi, Hugo Boss, Epson, Sony, Sparebank 1, L’Oréal, Falck, Lindex, and Hyundai.
Merging Creativity,
Insight, and Strategy
We understand that creativity is at the core of any successful campaign or project. At the same time, we know that creative work based on thorough insights and solid strategy yields the best results. For us, it’s not just about having great ideas but ensuring that these ideas are grounded in a deep understanding of the market, target audience, and underlying trends.
Powered By AI And Technology
We offer a suite of AI tools designed to perform growth analyses for our clients, grounded in evidence-based marketing theories. Our comprehensive approach examines everything from distinctive assets to positioning and growth opportunities. While AI tools provide the foundation for discussions and hypotheses, true success comes from combining these tools with the expertise and experience of our skilled professionals.
Subscribe To Our Newsletter
No time to keep up with the latest news or read all the books? Relax. We’ve got it covered. Leave your email for our monthly newsletter on marketing and communication news. From time to time, we will also provide our advice and recommendations to ensure your growth.
Our Services
We offer a comprehensive range of services to ensure your marketing and communication are on the right track and positioned for growth. We collaborate with trusted partners when needed to guarantee the best possible results for our customers. Additionally, we can seamlessly integrate with your existing agencies, suppliers, or in-house department. You have the flexibility to choose and customize the specific services you need from us.
Services Overview
Communication
Insight/Research
Targeting
Positioning
Objectives
Customer Journey
Design
Services Overview
Communication
We help you craft communication strategies that change minds and build a memory structure that influences future behavior. This encompasses everything from visual identity and distinctive assets to advertising and creative solutions that capture attention and drive results. Additionally, we assist with budgeting and determining which communications should be directed at different target groups, whether they should focus on emotional brand-building activities or sales-triggering actions.
Insight/Research
Customer-centric organizations have a better starting point for success. Who are your customers? What do they think? What are your category entry points? What is our market and which basis do we have for segmentation? We provide insights that offer the necessary answers to establish a favorable position and strategy in the market and form the foundation for growth.
Targeting
Who should you be targeting and how? We help you strike the right balance between focusing on valuable segments and employing sophisticated mass marketing. Our approach ensures that you reach distinct segments with tailored strategies while maintaining broad reach to keep your brand salient to as many potential customers as possible. By integrating these methods, we maximize your market impact and drive sustainable growth.
Positioning
Positioning is a challenging task that must result in a simple and easily understandable position. Instead of overwhelming your organization with numerous impressive-looking PowerPoint slides that no one remembers, we recommend keeping it simple. By thoroughly analyzing your company, product, and market, we develop a positioning strategy that effectively communicates your value proposition and resonates with your target audience.
Objectives
To succeed, you need the right objectives and funnel tailored to your organization's unique needs. We assist in setting optimal objectives and developing a customized funnel strategy to ensure maximum growth and efficiency. By aligning your goals with targeted strategies, we help you achieve sustainable success and drive significant business results.
Customer Journey
Some have a simple customer journey where few products are sold through a few channels. However, other organizations and brands have a more advanced customer journey where multiple stages are crucial for acquiring customers or ensuring they return. This can include online searches, the digital experience, the receptionist, customer service, or a sales associate in a store. You might also have more touchpoints than you realize. We help you define this journey, understand what matters to your customers, and ensure that the quality and experience are excellent.
Design
Are you looking for design solutions to stand out in a crowded market and create a visual profile that is instantly recognizable? Look no further! Our expert team specializes in crafting compelling and unique visual identities that not only catch the eye but also lay the groundwork for sustained growth. With our innovative design strategies, we can help you build a strong brand presence that resonates with your audience and sets you apart from the competition
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About Us
Brailey is a relatively new company built on many years of experience, dedicated to helping our clients achieve growth. We specialize in marketing and communication and have worked with clients across a wide range of segments. We are conveniently located in Oslo, Norway
Contact our CEO for inquiries
Espen Hermansen
CEO
- E-mail: espen@brailey.no
- Phone: +47 98 000 888
The CEO and founder is Espen Hermansen. He has worked with a variety of brands and organizations. He has also written the book ‘Entrepreneur – Learn to Start and Run Your Own Company,’ which is sold through bookstores, libraries and educational institutions.
Contact Us
We’d love to hear from you! Please fill out the form below and we will get in touch with you as soon as possible.
Contact Info
Phone
Adress
Parallellen 50, 1435 Ås
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